TelecomGiant's Enterprise Data Management Program Launch

TelecomGiant is a telecommunications company with 25 million subscribers, $12 billion in annual revenue, and 40,000 employees. The company has never had a formal data management program. Data responsibilities are scattered across IT, marketing, finance, and operations with no coordination. A new CEO, hired from a data-mature technology company, is shocked to learn that the organization has no Chief Data Officer, no data governance council, no enterprise data strategy, and no data quality metrics. Immediate pain points include: customer data inconsistencies causing $50 million annually in billing disputes, inability to launch a customer 360 initiative due to fragmented data ownership, three failed data warehouse projects in the past five years due to lack of enterprise standards, and competitor losses attributed to inability to leverage customer data for personalization. The CEO has allocated a $15 million budget over three years and mandated that a comprehensive data management program be established. The program must demonstrate measurable business value within 12 months to maintain executive support.